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Social Media Manager
Company: Dagga Digital Marketing specializes in optimizing cannabis and CBD brands online using our proven DCM system. We help cannabis companies establish market authority in order to create additional revenue streams and forge exclusive partnerships.
Culture: Dagga Digital Marketing is a startup company. There will be an abundance of opportunities for growth - we will only grow if the team grows. Dagga is focused on employee development and empowerment. We are looking for individuals who are passionate about leveling up and achieving their dreams.
Job Description: We are seeking a skilled and creative Part-Time Social Media Manager to join our dynamic team. As a Social Media Manager, you will play a pivotal role in developing and executing innovative social media strategies for our cannabis clients, helping them establish a strong online presence and engage with their target audience. This is a fantastic opportunity to contribute to the growth of the cannabis industry and work with industry-leading brands.
Duties and Responsibilities:
- Develop and implement comprehensive social media strategies for cannabis clients, aligning with their brand identity and marketing objectives.
- Create engaging, high-quality content for social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Manage social media accounts, including posting updates, monitoring comments/messages, and engaging with followers to build a strong online community.
- Conduct social media audits and competitor analysis to identify trends, insights, and areas for improvement.
- Stay up-to-date with industry trends, new social media platforms/features, and emerging best practices in cannabis digital marketing.
- Collaborate with the content team to ensure cohesive brand messaging and storytelling across social media channels.
- Monitor social media analytics, track key performance indicators (KPIs), and generate insightful reports to measure the success of campaigns and optimize strategies.
- Stay informed about cannabis regulations and ensure compliance with advertising guidelines on social media platforms.
- Continuously explore innovative ways to increase organic reach, user engagement, and brand visibility on social media.
Requirements
- Previous experience as a Social Media Manager or similar role, preferably in the cannabis industry or within a digital marketing agency.
- Strong knowledge and understanding of social media platforms, trends, algorithms, and best practices.
- Proficiency in social media management tools, analytics platforms, and scheduling tools.
- Excellent written and verbal communication skills, with a keen eye for detail and the ability to adapt writing style for different social media platforms.
- Creative mindset with the ability to generate engaging and visually appealing content.
- Familiarity with cannabis culture, industry trends, and a passion for cannabis advocacy.
- Ability to work independently and manage multiple projects simultaneously, while meeting deadlines.
- Strong analytical skills to interpret social media data and make data-driven decisions.
- Understanding of SEO principles and their application in social media marketing.
- Familiarity with cannabis advertising regulations on social media platforms.
- A bachelor's degree in marketing, communications, or a related field is preferred.
Pay:
- $15-19 per hour.
- Workflow: 20-25 hours per week.
- Flexible working hours
Job Type: Part-time
Pay: $15.00 - $19.00 per hour
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 4 hour shift
- Choose your own hours
- No weekends
Experience:
- Marketing: 2 years (Required)
Work Location: Remote
